Britney Spears launches the first unisex fragrance in her perfume collection under Revlon’s license as an olfactory expression of individuality and authenticity, designed for all people who do not hesitate to be what they want to be. PREROGATIVE is a brave and exotic step by which Britney Spears moves in a different direction from the feminine fragrances she launched so far.
“Prerogative is all about empowerment and confidence – we all deserve to feel free and fierce!” – says Britney Spears.
“The Britney Spears fragrance portfolio evolves with each new scent. With this campaign, we showcase the confidence, versatility and individuality that Britney has demonstrated throughout her career,” explained Ron Rolleston, EVP Global Fragrance Marketing, at Revlon. “From design to scent to campaign concept, Prerogative is all about pushing boundaries.”
The fragrance composition is unusual and exotic. In the opening we find pink pepper, goji berries and apricot. The heart of the composition reveals a special accord of red calla lily, latex petals and espresso foam which are spiced up with soft saffron cream. The base is subtle, woody and warm, composed of sandalwood and amberwood.
The advertising teaser for the newest perfume campaign was promoted on the official Instagram account of Britney Spears, in which she was dressed in black latex, surrounded by fluorescent lights and CCTV screens. Prerogative – a perfume for all, as announced by Britney!
The fragrance PREROGATIVE is available as 100ml Eau de Parfum.
Prerogative was launched in 2018.