After the success of last year’s edition Paco Rabanne Pure XS for Him, advertised by Francisco Henriques, the woman’s version is announced, described as wild and very provocative. Paco Rabanne makes a new step in the XS line by launching PURE XS FOR HER EAU DE PARFUM: an erotic floral-oriental edition advertised by the new brand ambassador, American actress and model Emily Ratajkowski.
The perfumer who composed and signed the newest Rabanne release is Quentin Bisch. “A wildly provocative – and wildly untamed – floral created by Quentin Bisch, an impassioned and passionate perfumer at Givaudan. Inspired by one of his trips to Reunion Island, he came back to Paris obsessed with a heady, dazzling ylang-ylang. His goal: to bottle the essence of an orgasm, an explosion of the senses brought within reach with a distinctive Paco flair. Quentin has devised a detonating duo: magnetic ylang-ylang on an intriguing popcorn-note explosion. The notes vibrate against each other, together in tension. To trigger, in an avalanche of the senses, a moment of explosive erotica.”
The formula explosion: ylang-ylang, vanilla, popcorn note, sandalwood, ambrette seeds.
The photo campaign is realized by the famous photographer Nathaniel Goldberg, who is also behind the Million and Pure XS campaigns. The face and muse for the newest Paco Rabanne creation is Emily Ratajkowski.
The sculptural bottle resembles the shape of the Black XS Eau de Parfum from 2018 with sharper edges then the previous Black XS editions, made in an ombre-style of powder pink shades, while the pink outer box is made with a velvety finish and gold-colored details.